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Code of conduct 'to help body image' The federal government is serious about tackling an unhealthy obsession with body image among young Australians,Windows 7 Professional Key, Buy Windows 7 Professional Product Key Youth Minister Kate Ellis says. A report released on Tuesday has recommended a voluntary industry code of conduct be established to help counter "the unhealthy epidemic" of negative body image affecting the lives of young Australians. The establishment of a code is one of a raft of recommendations and forms part of a plan to develop a national strategy on body image to encourage advertisers, the media and the fashion industry to promote more positive body image messages. Organisations that show support for the code would be publicly recognised through the use of logos and a public listing of their support. Changes to labelling The report also recommends that, as part of the introduction of standardised sizing, the government consider consulting body image experts and the textile, clothing and footwear industry to ensure size labels do not encourage competitive weight loss. The report was prepared by a government-appointed advisory group chaired by former Cosmopolitan magazine editor Mia Freedman and including model and television producer Sarah Murdoch and Girlfriend magazine editor Sarah Cornish. "With regard to the fashion, media and advertising industries, it is clear that people in these industries have a tremendous amount of influence in determining what our society looks like, " Ms Freedman said. "It's time that everyone involved in these industries becomes more responsible with this influence. " But Ms Ellis was forced to defend the appointment of the women amid suggestions they portray the very images the use of which the initiative is aimed at countering. "When I appointed this particular group to this body image advisory group, I did so on the basis of their background and their expertise and their passion in this area, " Ms Ellis said. "I think what this is about is actually recognising people on the merit rather than just trying to take everything back to swiping about how people appear and their physical appearance. " She said the government was serious about tackling the body image obsession and plans to deliver its official response early next year. "It's a serious issue which is affecting the health, the confidence, the productivity of thousands of Australians, and particularly young Australians, " Ms Ellis said. "It's an issue that we as a government intend to act upon. " Huge concern for young people Figures show body image was rated as the highest concern among young people in a 2007 survey of young Australians by Mission Australia, and third in a subsequent survey in 2008. Ms Ellis said that between 70 and 76 per cent of Australian high school girls consistently chose an ideal figure that was thinner than their own. And at least 20 per cent of underweight women were currently dieting and believed they were overweight, while 65 per cent of healthy weight men consider themselves to be overweight.
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