Fake Oakley Sunglasses
auther: date:2013-07-06
sources:http://mckeagandco.com/images/old/
Fast fashion proves a Top idea David Shepherd,Fake Oakley Sunglasses director of franchisor company Arcadia Group, said the cool fashions of the high-street chain meant it could defy the consumer downturn that has slashed profits for major Australian retailers including Myer and David Jones. "It's an opportunity because we're bringing something new -- looking at the competition, we have a unique look that's a lot more fashion-forward, " he said. Sales were growing strongly at the first Australian Topshop store, which opened in the Melbourne fashion enclave of South Yarra in December last year. "Our fashionability has allowed us to override the doom and gloom that's in the retail market at the moment, so we're confident, " Mr Shepherd said. "The Melbourne store is growing faster than we predicted -- we opened it at a tough time but we're really pleased with the reaction. "We're just under 10 per cent up on where we thought we'd be. " Topshop is a leading player in the "democratic fashion" market, making high-end catwalk looks available to mainstream shoppers at a fraction of the price of designer brands. Like Spanish rival Zara, Topshop operates a "fast fashion" business model, constantly renewing its product range in order to keep shoppers coming back and encourage them to buy now, rather than the summer and winter collection model used by most apparel retailers. "Each week we bring new lines into the market, so we're always more up-to-date than the competition, " Mr Shepherd said. The company has enrolled high-end "guest designers" such as supermodel Kate Moss, who was paid pound stg. 3 million to produce Kate Moss for Topshop between 2007 and 2010. The new four-level store in the iconic Gowings department store building on George Street features three floors of women's fashion and one for men, dubbed Topman. Like the Melbourne store, the new site will include a free personal shopping service, where a consultant will help put together an outfit or an entire wardrobe for customers. Mr Shepherd said that Topshop's Australian franchisee, retail entrepreneur Hilton Seskin, planned to open at least one more Topshop store in both Sydney and Melbourne, while sites were under consideration in Perth. Mr Seskin also owns the Glue chain of youth fashion stores. "By 2014 we aim to have between five and seven stores in Australia, " Mr Shepherd said. Topshop is the latest in a strong line of foreign retail names to enter the Australian fashion market, including US casual wear chain GAP and Zara. Thousands of shoppers queued around the block for the opening of Zara's first Australian stores in Melbourne and Sydney last year. Swedish fashion megastore H has in recent months been looking for suitable locations to open stores in Australia, while the US homeware retailer behind the Pottery Barn brand, Williams-Sonoma, announced in August that it planned to open a store in Sydney.
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